Branding project for a massage, yoga and wellness centre. Client asked for the logo to be clean and modern in style, and to represent both the medical side and the holistic wellness side of the business
To achieve that I combined the symbol of the celtic knot of healing, health and wellness with an image of a diagram of back muscles. I used clean lines and a light colour palette to align with a more medical look. Additionally, a direction of "close ups" was adapted through the images, patterns and icons to communicate the personal nature of massage treatments. The result is clean and modern brand that focuses on client's health and wellbeing
